For when deciding between using Rich Black or 100% black in your designs: 100K is better for small text (smaller than 18pts). This helps avoiding registration issues AND if the client requests changes to the text, this will only affect one plate rather than all four (Cyan, Magenta, Yellow and Black).
Wednesday, June 24, 2009
Sunday, June 7, 2009
Check out this video of Steve Jobs, Apple's CEO, talking about Paul Rand, the designer who created logos for: IBM, ABC, Cummins Engine, Westinghouse, and UPS.
It is refreshing to see the respect and admiration of a client for a designer.