Wednesday, June 24, 2009

Rich Black or 100%K

(For Offset printing)
For when deciding between using Rich Black or 100% black in your designs: 100K is better for small text (smaller than 18pts). This helps avoiding registration issues AND if the client requests changes to the text, this will only affect one plate rather than all four (Cyan, Magenta, Yellow and Black).

Sunday, June 7, 2009

Client - Vendor Relationship

Interestingly enough, nobody would behave like this with a doctor, I wonder why?

Paul Rand, logo designer

Check out this video of Steve Jobs, Apple's CEO, talking about Paul Rand, the designer who created logos for: IBM, ABC, Cummins Engine, Westinghouse, and UPS.

It is refreshing to see the respect and admiration of a client for a designer.