Paul Rand, logo designer

Check out this video of Steve Jobs, Apple's CEO, talking about Paul Rand, the designer who created logos for: IBM, ABC, Cummins Engine, Westinghouse, and UPS.

It is refreshing to see the respect and admiration of a client for a designer.

Vector graphics vs. Pixels

Pixel images contain a fixed number of pixels. Scaling up a pixel image can cause jagged edges, because pixels are enlarged to fit the new size, or blurry details, because new pixels are added to fit the larger image.

When creating logos, for example, designers should use vector programs. Vector graphics can be scaled up to any size without any loss of image quality.